Cultural capital for the world.

Led by the City of London Corporation, Culture Mile is a partnership between the Barbican, the Guildhall School of Music & Drama, the London Symphony Orchestra and the Museum of London. We were asked to create a brand that would help define London's financial district – known as The Square Mile – as a free hub for culture.

After an intensive period of audience research, stakeholder interviews and workshops, we developed a name, brand strategy, tone of voice, and visual identity that animated the spaces in between the partner institutions with an ever-changing programme of events for residents and visitors alike.

"Jane Wentworth Associates ran a brilliant process, involving many stakeholders in open discussions. Jane and her colleagues demonstrated both vision and patience in the search for the most effective and creative solution."

Sir Nicholas Kenyon, Director of the Barbican from 2007–2021

Visual identity: Pentagram