Who we are
Culture is what we know and love
We don’t talk jargon: we talk the language of our clients. We don’t roll out the same ideas: we bring originality and imagination to what we do. We don’t hide behind process: we have the courage to nurture open and honest relationships. We believe our approach needs to live up to the creativity, energy and rigour of our clients’ work.
Our team is supported by a network of associates, including consultants, designers and other specialists, so that we’re able to build the right team for every client.
Jane Wentworth
Director and Consultant
Jane is a strategic branding consultant with over twenty years’ experience of working on a wide range of international projects. In 2003, she set up Jane Wentworth Associates to provide specialist brand consultancy to the cultural sector. Jane Wentworth Associates has developed brand strategies and identity programmes for clients including the V&A, the Ashmolean Museum, National Museum of Qatar, Salt Galata in Istanbul and the RSA.
Jane is a graduate of the Royal College of Art and Central St Martins School of Art. She is currently visiting Professor of Communication Design at the University of the Arts London and is a trustee of the Liverpool Biennial, and a council member of British School at Rome. She writes and comments regularly about brand related issues at conferences and in the media.
Frances Croxford
Director and Consultant
Frances has worked with Jane Wentworth Associates since 2006 as a brand consultant and account manager. Her clients include the National Museum of Qatar, Glyndebourne, Imperial War Museum, Science Museum and Glasgow School of Art and Sheffield Galleries and Museums Trust.
Previously, she spent eight years as Product Developer for Tate, working with artists and designers including Kit Grover, Ella Doran and Orla Kiely to create bespoke products to bring the Tate brand to life. She was responsible for strategic planning, budgeting, organisation of design, production and sales of core and exhibition product. Frances has worked on exhibitions including Matisse/Picasso, Olafur Eliasson and the Terry Frost retrospective at St Ives.
Frances is a graduate of St John’s College Cambridge and has a Masters degree from the Courtauld Institute. She is a board member of Hidden Art. She has a deep love of theatre and regularly attends performances at the National Theatre, the Almeida and Donmar.
Cecilia Martín
Consultant
Cecilia Martín is a strategic branding consultant with over eight years of experience of working on a wide range of international projects in finance, broadcast, fashion, design, education and consumer goods. Cecilia specialises in art, culture and city branding. She has developed brand strategies and identity programmes for cultural clients including La Caixa Foundation, e-cultura, Fundació Soriguer, A*DESK Independent Institute of Criticism and Contemporary Art, cultura.es and Col.lecció Cal Cego.
Cecilia is a graduate of the European Business School of Rotterdam. She has a Master’s degree on Contemporary Art from the University of Barcelona. She is also a guest lecturer at the University of Alicante, (Master on Patents and Trademarks), idEC University Pompeu Fabra of Barcelona (Master on Brand Meaning), A*Desk (Postgraduate on Art Critics) and is a guest expert at IL3 University of Barcelona (Master on Contemporary Art).
Jo Marsh
Head of New Business
Jo Marsh is responsible for new business. Her role involves the research of potential clients in existing and new sectors, writing pitch and proposal documents, and the presentation and communication of the company’s credentials and range of expertise.
Prior to JWA, Jo was New Business Manager at design agency Intro for eight years where she built a diverse list of client, including many in the arts and public sector: Arts Council, Young Vic Theatre, FACT Centre, Liverpool and the British Council. Previously, Jo was part of the start-up editorial team for online art retailer eyestorm.com and she was Head of Picture Research at leading art book publisher Thames and Hudson.
Jo has a degree in Art History from Cambridge.
Lucy Coggle
Researcher
Lucy has an extensive background in academia, with a 1st class degree in literature from Oxford and a subsequent 8 years’ postgraduate study in art. She now brings these analytical skills and cultural experience to bear on her work with JWA clients. Working on projects such as the National Museum of Qatar, University of London (SOAS) and the City of Culture in Santiago, Lucy has extensive experience in helping to articulate cultural and educational projects around the world.
Lucy is also a Fellow at the Royal Academy of Art, working directly with post-graduate students. She is also a practicing artist with a series of exhibitions across Europe in the next year.
Leena Telén
Project & Studio Manager
Leena Telén began her career in television in Helsinki, Finland. In London, she worked in children’s television before setting up her own production company to produce educational programmes, including the award-winning ‘Streetlife London’. She has held management positions at London’s Science Museum and at leading brand agencies Fitch and Wolff-Olins, where she was Resource Manager for a team of seventy designers. She has organised UK exhibitions for Artek and Marimekko and promoted London performances by Finnish choreographer Tero Saarinen.
Leena has an MA in Creative Writing from London’s City University and is currently writing a memoir, ‘Underwater’.
Jane Wentworth Associates Ltd
Company Number 06980249
Registered Office: KC Partners, 76 New Bond Street, London W1