What do we do?

We combine high level strategic thinking with extensive understanding of the cultural sector to identify your key challenges and opportunities.

We develop powerful and concise strategies to address these issues, and we help you put them into practice.

We are experts in

Brand research & review
Brand strategy
Naming & brand architecture
Visual & verbal identity
Staff engagement & internal communication
Communications strategy
Audience development strategy
Cultural leadership coaching

Our work helps cultural organisations

Reach and grow new audiences
Generate more revenue
Build resilience and influence
Attract high calibre partners 
Develop engaged and motivated teams
Be distinctive and memorable

Why do we do it?

To help culture thrive.

We believe that culture is not just a nice to have, but is as important as well resourced hospitals or transport infrastructure.

Culture is at the heart of humanity and it has the power to enrich lives, transform societies and contribute to the economic well being of our communities, cities and nations.

How do we do it?

We keep things simple.
We involve the people who deliver the experience.
We speak the same language as our clients.
We’re not afraid of the elephant in the room.

Our core London team works with a large network of international associates and partners, allowing us to build the right team for each project.

Find out about our projects here →